In Willow’s infancy, I became acquainted with the magical art of swaddling, but not with how incredibly sweet it could be. We used store-bought swaddling blankets for night sleep and they saved my sanity. I continue to use those when I tuck Marigold in for sleep, placing her on her back in a clutter-free bassinet.
But it wasn’t until I started shopping for handmade items for our “Goldie” that I discovered swaddles could be functional and fashionable. What a treat it was sitting down with Brittney Knudsen, designer and creator of Lynn and Liv Swaddle, who makes beautiful items to complement this precious time.
Goldie enjoyed reaping the benefits of our new relationship, too. Snuggled up in what I truly believe to be the softest material on the planet, she was an absolute angel for our photo shoot and chilled in her L+L exclusive swaddle pouch for long after the camera had been tucked away. Read on for more on this innovative brand and what it takes to balance business and motherhood:
A mom of two girls herself, Brittney struggled with muslin swaddle blankets for her first born; the material didn’t have enough give and the wrapping was disastrous at times. She sought something softer and more functional, and not finding it, she set out to create it herself after the birth of her second daughter: “[Cotton knit] made it so we could pull it tight without it ripping and … she couldn’t wriggle free. She slept longer and it was safer since she couldn’t pull the blanket over her face.” Lynn and Liv Swaddle, named after her girls’ middle names, was born.
The brand expanded swiftly from just swaddles to various heirloom-quality baby goods. Perfect for baby shower gifts or new moms in general, every item in the shop is handmade with heaps of love. I have a particular fondness for the swaddle pouches (shown above on Goldie and in the header of the piece), but her standard swaddle blankets, baby hats, crib sheets, and more are all equally special and gorgeous. The fur-backed blanket below is a stand-out gift for any expecting mama, and you can cuddle up in it yourself whenever your baby feels like sharing!
As a mother and a business owner, Brittney is all too familiar with the struggle that we work-from-home mamas face daily. But with a few years under her belt in each category she’s come up with both a daily and a weekly schedule that keeps her sane: play and snuggle in the mornings, catch up on email and website business during the naps, and only create and ship orders a couple days a week. This formula was handed to me like a nugget of gold during our interview and it’s something I plan to instate in our own life here once I’m fully back from maternity leave next month. As she puts it, “[This new schedule] has really freed up my time to spend with my children which is why I wanted an at home business to begin with!”
Where to start when shopping this amazing brand for your little ones and your expectant friends? As mentioned above, the hats are a customer favorite. Goldie and I are in love with this floral one she’s sporting below. Accessories, Britney explains, are top-sellers for new babies, and anything floral or ombre has been flying off the shelves in recent months.
“Stripes are also picking up in sales since it’s getting to be closer to fall,” Brittney shares, and these bold staples will lovely in any nursery. For a more complete baby gift, forget individual accessories and reach for a bundle: “I think [they] are a perfect gift for a new mom because you get the swaddle with a matching accessory (hat or bow) and a pacifier clip. If the baby ends up not liking pacifiers, the clip can be used for their favorite teething toy as well!”
So, what keeps this stylish and talented momtrepreneur motivated to innovate and create? Simple — life! “I just try to research what moms want and mostly I make what I found most useful with my children,” she explains. After all the tips and tricks this savvy businesswoman and mama gave me on the shop side things, I felt greedy asking for more. But hey, that’s what we writers do. Naturally, I had to know her top parenting advice, and it might just have been the best I’ve gotten recently:
“Don’t listen to everyone’s advice!” she says, encouraging new moms to seek help when they need it but also trust their instincts and figure out what works for their own kids. When it comes to parenting, the soon-to-be mother-of-three wants you to know that you can do it — “You will figure it out pretty quickly and be surprised at how intuitive being a mother is!”
I couldn’t agree more, and can’t help but see how the same idea holds true when starting your own business. Go, do, become, and stay true to yourself in the process. And while you’re at it, save on your purchase at Lynn an Liv Swaddle with code GOLDIE for the next week!